Marketing | Lancaster Glass Corp

May, 2023

Handy Tools That Can Help Create a Better Personalized Customer Service

As customer service continues to play a significant role in business success, companies must find ways to personalize their approach. To create a better-personalized experience for your customers, you need effective materials for the data and tools to make the entire process seamless, streamlined, and optimized.

In today’s post, you’ll explore and soon witness the power of these tools that can help transform your customer service from good to great! From survey software to CRM systems and analytics platforms, we have got you covered with everything you need. So let’s get started.

SurveyMonkey

Speaking of customer experience, we can’t even start optimizing the personalization without gathering the correct data, in this case, feedback on different aspects of your business. Luckily, SurveyMonkey is here to help. This powerful tool can help you build and distribute surveys to your customers.

Packed with various templates and question types, this tool will make the job much easier. Moreover, SurveyMonkey also offers advanced reporting capabilities that allow you to analyze real-time responses. You can leverage this data to identify patterns and trends in customer behavior or preferences, thus, allowing you to make better-informed decisions.

RingBlaze

RingBlaze is a cloud-based phone system that can help your business manage incoming and outgoing calls more efficiently. This tool allows you to forward calls to any device, set up custom messages for voicemail, track call history, and even record conversations. One of the biggest advantages of RingBlaze is that it improves customer service by allowing you to personalize interactions with clients. With features such as automatic greetings and personalized responses, customers feel valued and heard.

What’s more? RingBlaze integrates well with other tools, such as HubSpot CRM, which helps businesses keep their contacts organized. This tool also features an analytics dashboard that tracks important metrics like call volume, duration, location, etc. This provides valuable insights into how your business communicates with customers, which in turn enables improvements where necessary.

HubSpot CRM

HubSpot CRM is an excellent tool for any business looking to improve its personalized customer service efforts. Its intuitive design, coupled with robust features, makes it a top choice among many companies seeking ways to streamline their operations while increasing revenue through stronger relationships with clients.

Many brands use this tool to centralize customer data in one place. This tool lets them keep track of all communication and interaction with customers across multiple channels. Its automation capabilities are also top-notch. The platform includes marketing automation tools that allow businesses to create targeted campaigns based on specific criteria such as past purchases or website behavior.

Google Analytics

We can’t end this list without mentioning a tool that can provide us with the data of our customers. That is Google Analytics. With its easy-to-use interface, it allows users to track various metrics such as page views, bounce rates, session durations, and more. With this, brands can easily learn their customers’ preferences and behavior much better and provide personalized customer service.

In addition to tracking website traffic, Google Analytics also provides valuable demographic information about users, such as age, gender, location, and interests. This data can help businesses tailor their marketing efforts toward specific target audiences. In today’s fast-paced business world, personalized customer service is no longer a mere choice but a must. So go ahead – start experimenting with these tools today and see much difference they can make to your personalized customer service.…

Apr, 2023

TikTok SEO 101: How to Make a Leap to FYP and Rank Higher on Search

Getting worried of a lack of visibility should be a motivation that steers you to work harder on your TikTok SEO. Many people probably still do not understand the importance of SEO in this platform, but they should. It can make a significant difference in expanding your reach and thus drive more traffic to your profile. Learn more about it at https://businesspartnermagazine.com/tips-improve-search-engine-positioning/.

And what could be a better way to do so than by getting featured in the coveted “For Your Page” (FYP) while also ranking higher on Search? Not only your video goes viral, your account and even your business overall will elevate like you’ve never seen before. That’s the beauty of TikTok SEO. But how do you even make it to the FYP and above other millions of accounts? Dive right in for some crazy TikTok SEO hacks.

Dig Deeper Into Audience’s Search Intent

The most important factor to consider when optimizing for TikTok SEO is to understand the audience’s search intent. It means what they are looking for, what type of content they want to see, and other related factors that make your video fit their needs. Consider doing keyword research and creating a list of relevant keywords before you even start making your video. That way, you can optimize the content to be a better fit for your audience’s preferences.

Make Quality Content as the Key

Content should always be the priority when it comes to creating videos. It is not enough to just make a flashy video with nice effects and music, if the content itself lacks quality, then chances are that you won’t be able to make it to the FYP and rank higher on Search. Remember to always focus on making quality content valuable, creative, and entertaining for your audience. Without good content, it is unlikely that your videos will be picked up by TikTok’s algorithm.

Focus on Creating Humor and Emotion

The best way to make such quality content is by focusing on these two. Humor and emotion are two elements that can easily make a video go viral. People love to laugh, they love to be entertained, and they especially love when content stirs up emotions in them. Try to think of creative ways of how you can incorporate humor or evoke an emotion into your videos. This will help you stand out from the crowd and make it easier to get featured in FYP.

Use Creative Hashtags

Hashtags are not only important for SEO but also for getting your videos seen. TikTok is full of millions of content creators, and if you want yours to stand out, you need to be creative when it comes to choosing hashtags. Make sure that your hashtags are relevant to the content of your videos, and also make sure that you don’t forget to use trending ones. This will help increase engagement, reach a wider audience, and ultimately rank higher on Search.

Wrapping Up

TikTok SEO is, without a doubt, a very important factor for content creators on this platform. By understanding the audience’s search intent and creating quality content focused on humor and emotion, you can make your videos stand out from the rest and even get featured in FYP. Don’t forget to use creative hashtags as well to help increase engagement and reach more people. Making it to the top of the Search page is always possible with the right strategy.…

Mar, 2023

Killer Copywriting Techniques Everyone Often Seems to Skip

Conversion is just as much about words as it is about visuals. The killer copy can make the difference between having a successful marketing campaign and one that falls flat. That’s why copywriting is so important for any business. It’s also why it pays to use some of the best strategies available when crafting your messages. But many copywriters or marketers are getting more and more frustrated with the results despite their endless efforts on crafting copy that converts. If it sounds familiar, check this out. You may have overlooked some techniques that can actually take your message to the next level. So grab a cup of coffee and join us as we explore how these often-overlooked techniques.

Try Sneaking Into Your Audience’s Mind

When it comes to copywriting, understanding your target audience is paramount. You need to think like your audience and make sure you speak the same language they do. To do this, use “you” or “your” instead of “we” or “our.” This makes them feel like you are in the same boat and builds trust. It also applies when you reintroduce their problems and offer a solution. Use the same words they do when explaining their problem and what it means for them if it’s left unsolved.

Start Strong with an Attention-Grabbing Hook

It only takes 8 seconds for people to decide whether or not to stay on your page, so it’s important to use powerful copywriting strategies like a clever hook. This means you should start with a statement that will leave your reader wanting to know more—preferably something they can relate to or find interesting. On top of this, always use action words to make sure your message gets across.

Make Use of the AIDA Formula

The AIDA formula is one of the oldest but most effective techniques in copywriting. It stands for Attention, Interest, Desire, and Action. As you can guess, each stage should contain a different element to move the reader through the sales funnel. Start with attention-grabbing words and work your way up to end with a strong call to action. Include supporting evidence or testimonials along the way as well so that you can prove your claims and boost credibility. It seems to be basic, but in fact, many have simply forgotten about it.

End With a Bang

Always leave your reader with something to think about, and ensure the conclusion is stronger than the introduction. This is crucial for keeping them engaged and making more sales. Use this opportunity to remind them of the problems they were facing before and how you can help solve them with your product or service. This will help reinforce your message and create a lasting impression on your audience. You can even offer to seal the deal by offering them a discount or any other special offer.

Sure, some A/B testing may be necessary to determine which copywriting techniques work best for you. But these tips should help you craft messages that make the most out of your audience’s attention span – and, hopefully, convert them into paying customers. And most importantly, keep your message short, specific, and on-brand. This will ensure that your audience takes the action you want them to take.…

Nov, 2022

6 Ways to Grow Your Social Media Audience for SEO

Are you looking for ways to grow your social media audience? If so, you’re in luck. You can do many things to grow your audience, one of which is buying real Twitter followers. You can check filmdaily.co to learn more about how to buy Twitter followers. This blog post will discuss seven ways to increase your social media following. We will also discuss how growing your social media audience can help your SEO efforts.

Hold Contests

One great way to get more social media followers is to hold contests. Contests are fun to engage your audience and give them a chance to win something they want or need.

To hold a contest:

Come up with a prize that will appeal to your target audience.
Create some rules for the contest and post them on your social media channels.
Promote the contest regularly so that people have a chance to enter.

Include a Visual With Every Post

When creating social media content, it’s important to include an eye-catching visual. In fact, posts with visuals get 94% more views than those without. So, whether you’re sharing a blog post, news article, or even a status update, make sure to include a relevant image. And, if you want to stand out, you can create custom visuals for social media.

Share More Video

A recent report from BuzzSumo and Ogilvy found that videos are now the most popular type of content on Facebook, with more than double the engagement of any other post. And it’s not just Facebook—videos are also taking over Twitter, Instagram, and Snapchat. If you want to reach a larger audience on social media, start by sharing more videos. You don’t need to produce professional-quality videos—even a simple smartphone video can be effective. Make sure your videos are interesting and engaging and post them regularly to keep your audience coming back for more.

Listen and Responding to Your Online Community

Your social media audience is talking about your brand, whether you’re paying attention or not. In order to take advantage of the SEO benefits of social media, you need to be actively listening to what’s being said and responding accordingly.

Give People a Reason to Follow You

This might seem like common sense, but it’s amazing how many businesses create social media accounts and then fail to post anything interesting. If you want people to follow you, you need to give them something to follow. Post interesting articles, helpful tips, engaging photos, and anything else that will give your followers a reason to keep coming back for more.

Use Hashtags to Get Found

Hashtags are a great way to get your content found by people searching for specific topics on social media. When you use relevant hashtags in your posts, you can increase the chances that your content will be seen by people interested in what you have to say.

Social media is a powerful tool for growing your audience and driving traffic to your website. Following the tips outlined in this blog post, you can create a social media strategy that helps improve your SEO and brings more people to your site. Have you tried any of these techniques? What has worked best for you? We would love to hear from you in the comments section below.…

Sep, 2021

Important Rules in Marketing Strategy for Your Construction Business

In times of economic uncertainty, it’s critical to market the construction industry the right way. Research is a crucial element in winning new business. Planning and preparation are essential for larger projects or potential clients. According to Entrepreneurship Ina Box, it is important to conduct your business naming because you can consider it as marketing strategy.

Learn Your Selling Point

Before having a serious conversation with a decision-maker or influencer, large clients should conduct thorough research. It allows the vendor to choose the most effective proposal or opening approach. You must be able to communicate your unique selling points to your prospects in a professional manner. It is not a problem even if you can’t introduce yourself directly to the prospect’s assistant.

You can enter the information into your customer relationship management system’s database to set up an appointment for the next contact. It’s best to focus on an organizational benefit. It’s impossible to have a strong impact on many different points if you’re trying to load up on gifts. People respond best to the end of interest.

Target Your Potential Client

When targeting a critical account, the salesperson should gather as much information as possible about the prospect’s company: the size and shape of the company (revenue, type, number, and location of employees), address, corporate structure, subsidiaries, parent company, and management. The company’s strategy and situation (its key objectives, business, industry issues, priorities and trends, and a profile of customers and competitors and what it considers important to its customers).

The future and current workloads are available budgets and funding sources. Contractual arrangements and preferred supply channels. Decision-making process (who decides on what basis, when, and how). Decision-makers and influencers (names, positions, responsibilities, and location). Company expectations Your company’s contract history, including all the work done for this client.

Plan on Your Marketing Materials

These days it’s much easier to plan and research a sales call because there is so much information available. Your target company probably includes a website. It is the first area you should research. Next, you should consult company brochures, marketing materials, and trade magazines. These documents can give you company-specific information, such as when contracts expire, how they are purchased, and who is licensed.

Sometimes this information can also include personal details, such as the attitudes and priorities of key personnel. You can gain the trust and cooperation of a potential customer with a sensitive approach, especially if the conversation is non-threatening, sensitive, and has the potential to be of strategic value to the potential customer. You must have a marketing budget for your construction company, whether an architectural firm, a general contractor or a family business. Don’t hide from it! You have to have the right strategy.…

Aug, 2021

Tips to Convert Your Facebook Audience Into Customers

Facebook continues to grow at an incredible rate and is now the most widely used social media platform. Facebook has become an important marketing tool. Marketing on Facebook is a great way to reach new customers and build customer loyalty. For a Facebook campaign to be successful, you need to offer engaging, unique, and creative content.

Both small and large businesses should use Facebook marketing. If you want to know why entrepreneurs should use Facebook, please click this link: https://www.globewings.net/de/unternehmen/10-grunde-darum-sollten-unternehmer-facebook-nutzen.html. They can market their brand online effectively and efficiently on Facebook. These tips will help you convert your Facebook audience into customers when you run a Facebook marketing campaign. Please keep on reading.

Choose the Right Images

Make sure you choose the right images and follow the 20% text rule. Images are crucial when creating a Facebook ad. Try to avoid stock photos whenever possible. Images that relate to your target audience are best. Remember that whatever type of ad, the picture must be visually appealing.

Keep Your Campaign Short and Simple

Titles should be as attractive as possible. However, you should not make false claims. When you are promoting a Facebook page, you can enter the URL and edit the headline. This way, you will only get a limited analysis of the Facebook ad. This sentence should be concise and clear. Finish this sentence with a call to action. This is less relevant in terms of meaning than the headline and images. The call to action is the most critical section of the description.

Run Various Campaigns

Instead of creating and testing multiple ads, create variations of the most successful ad and then change one element at a time. Take your most successful ad and make a copy. Then change the headline of each print. Now you have several ads that look identical except for the headline. When you’ve figured out which ad is most successful, copy it and try putting in other elements.

Make Your Ads Relevant

This is the chief factor that makes your ad stand out. The ad must appeal to your target audience. Facebook advertising will only be successful if your target audience can relate to your ad. Relevance can be achieved in many ways. There are no rules on how to make it relevant. You will only get the most out of your Facebook advertising if your target audience clicks on the ad. If your answer is yes, then you have a relevant ad. With this, people will engage to your contents more.

Engage With Your Audience

Do not automate everything. If you want users to interact with your Facebook campaign, you need to create content that is engaging and simple. Highly engaging content means that the content is relevant to your audience and encourages them to click through. People should stop and take note of your content. Your audience should be encouraged to interact with your content when they stop to read it.…

Oct, 2020

The Advantages of Social Media Marketing

Using social media as part of your marketing strategy for small businesses gives you access to a completely new potential customer network. But before growing your business on social media, you should learn how it is used for marketing. Here are the advantages of using social media marketing.

Promotes Brand Visibility

A well-known brand is a strong element, as is its associated reputation. The viral nature of social media can create or break your new image. But beyond that, you have control over how you present your image to your customers. Focus on being useful, consistent, reliable, and relevant. Not only will your brand be reliable, but your company will be regularly visible in the news, reminding customers why they prefer you to the competition.

Improves Website Traffic

Sharing articles through social media channels is a great way to drive traffic to your site. Interesting, high-quality blog articles about your company will arouse the curiosity of your customers. The more relevant the information, the more people are likely to want to browse.

Use websites, such as videos or images, to promote your content when appropriate, as they have been shown to increase customer interaction and rates. Bringing customers to your site is simply part of the equation; you have to give them something to do once they arrive. It could be a mailbox on your mailing list, an announcement of your latest earnings, or an explanation of a contest you are organizing.

Builds Customer Relationship

Communication between companies and clients is an important part of social media marketing. Direct contact with current and potential customers allows you to know their buying behavior, opinions, and personal tastes. It also gives you the possibility to solve any problem in real-time, which dilutes your company’s reliable image. Social networks are an extremely effective tool for companies of all sizes. Take advantage of the opportunity to promote your business through social channels.…

Category Archives: Marketing