For years, SEO has been an essential part of the marketing mix. With tools like Google Adwords and Bing Ads, it’s never been easier to get your website in front of potential customers. But what about generating leads? What can you do to improve your pressure washing business’s ranking on SERPS so that more people will click on your site? First off, consider checking a blog post titled “How to Get More Pressure Washing Leads.” Then, follow these tips here. This blog post discusses how you can generate more leads through organic search engine optimization tactics.
Be Sure Your Website Is Mobile-Friendly
More and more people are using their mobile devices to access the internet. Google has announced that they will be giving preference to mobile-friendly websites in their search engine results pages (SERPS). If your website is not mobile-friendly, now is the time to make the change. There are several ways to make your website mobile-friendly, including using a WordPress plugin or hiring someone to do it for you.
Use Keywords in Your Meta Data
Your metadata appears in the search engine result when people look up specific keywords on Google (or Bing). It includes things like titles and descriptions of web pages. When writing these elements, be sure to use keywords relevant to your business. For example, if you own a pressure washing company, you would want to use keywords like “pressure washing,” “power washing,” and “cleaning.”
Optimize Your Images
When you upload images to your website, be sure to optimize them for the web. It includes reducing the file size of the image and adding a descriptive caption and keyword. Search engines cannot “see” photos, but they can read text placed on them or within their metadata. While it’s essential to have quality content on your website, you don’t want visitors to get distracted by many ads, so make your website as simple as possible.
Create a Constructive Link Building Strategy
While it’s essential to have a blog on your website and share relevant content that keeps people coming back, you also want to generate more links. Having other sites link back to yours indicates quality and authority. There are many ways to do this: guest blogging, product or service reviews, participating in forums with high domain authority (DA), and more. However, it’s important to note that Google has recently made changes to its algorithm to be harder for site owners who engage in black hat SEO tactics (e.g., purchasing links).
If you can follow these tips, your website may see an increase in traffic coming through organic search results. It is excellent because you can turn that traffic into leads and new business opportunities for your pressure washing business.